What this means for you

Candidates for product, business, or strategy roles should be prepared to discuss the evolving economics of app platforms and their impact on developer strategies. This includes understanding how new fee structures influence revenue models, competitive dynamics, and user experience within the mobile ecosystem. Apple has proposed a 15% commission on external purchases made through links in iOS apps following its legal battle with Epic Games. The company also outlined lower rates of 5% for eligible small businesses and 10% for select programmes, including subscriptions, as part of its new App Store fee structure.