Each carrier nailed its Q2 plan but buried the number that shows the cost

What this means for your job search: When researching wireless carriers, expect difficulty finding clear, comparable customer growth metrics due to new reporting practices. Prepare to discuss how you'd analyze company performance or market trends despite this lack of transparent, standardized data. The wireless industry retired its customer metrics at the end of 2025. Two quarters in, five operators are hiding the composition of their growth behind four incompatible units.